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		<title> Web Communications Tip of the Week</title>
		<link>http://ucanr.org/blogs/Web_Tip_Blog/?utm_source=Podcast&amp;utm_medium=RSS&amp;utm_campaign=Podcast</link>
		<language>en-us</language>
		<copyright>&#x2117; &amp; &#xA9; 2011 UC ANR</copyright>
		<itunes:subtitle> Web Communications Tip of the Week</itunes:subtitle>
		<itunes:author> Brenna J. Aegerter</itunes:author>
		<itunes:summary> Best practices for web communications</itunes:summary>
		<description> Best practices for web communications</description>
		<itunes:owner>
			<itunes:name> Brenna J. Aegerter</itunes:name>
			<itunes:email> bjaegerter@ucdavis.edu</itunes:email>
		</itunes:owner>
		<itunes:image href="http://ucanr.org/blogs/Web_Tip_Blog/blogimages/ANR_Blog.jpg" />
		<itunes:category text="Government &amp; Organizations">
			<itunes:category text="Non-Profit"/>
		</itunes:category>
		<itunes:explicit>Clean</itunes:explicit>
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				<title> Google&apos;s SEO Starter Guide</title>
				<itunes:author> Cynthia Kintigh</itunes:author>
				<itunes:subtitle> Improving SEO</itunes:subtitle>
				<itunes:summary><![CDATA[I&apos;ve been getting a lot of questions about SEO lately (something must be in the water) and Brenda Dawson sent me this great Periodic Table of SEO Ranking Factors.&#xa0; Besides being clever - the information contained is worthwhile!
This comes from the folks at Search Engine Land and they also have a great site on how to use the factors.
Keep in mind that we always have a leg up because our sites contain or link to .edu sites, those sites will automatically help increase your rank.
Google,...<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=970496270&utmhn=ucanr.org&utmdt=Google%27s%20SEO%20Starter%20Guide&utmp=http%3A%2F%2Fanrcs%2Eucdavis%2Eedu" style="display:none; width:1px; height:1px; border:none;"><br clear="all">]]></itunes:summary>
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				<guid>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=5075&amp;utm_source=Podcast&amp;utm_medium=RSS&amp;utm_campaign=Podcast</guid>
				<pubDate>Thu, 09 Jun 2011 14:08:12 PST</pubDate> 
				<itunes:explicit>Clean</itunes:explicit>
			</item>
			
			<item>
				<title> OFB Social Media Guide</title>
				<itunes:author> Cynthia Kintigh</itunes:author>
				<itunes:subtitle> Social media primer and some survey findings</itunes:subtitle>
				<itunes:summary><![CDATA[The Ohio Farm Bureau has posted an excellent primer on social media.&#xa0; This 20-page guide walks you through the basics of the big 3 - Facebook Twitter, and YouTube.

Hats off to Myriam Grajales-Hall for passing this along!
While we&apos;re on the topic of social media, CSIT recently surveyed ANR about communication tools.&#xa0; We&apos;re still digesting the results, but some of the findings and comments relating to social media are of interest:
Of 175 respondents - 76, or 43%, reported not...<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=739103004&utmhn=ucanr.org&utmdt=OFB%20Social%20Media%20Guide&utmp=http%3A%2F%2Fanrcs%2Eucdavis%2Eedu" style="display:none; width:1px; height:1px; border:none;"><br clear="all">]]></itunes:summary>
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				<guid>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=3527&amp;utm_source=Podcast&amp;utm_medium=RSS&amp;utm_campaign=Podcast</guid>
				<pubDate>Fri, 01 Oct 2010 14:17:30 PST</pubDate> 
				<itunes:explicit>Clean</itunes:explicit>
			</item>
			
			<item>
				<title> search-is-normal-upa2008</title>
				<itunes:author> Cynthia Kintigh</itunes:author>
				<itunes:subtitle> Search vs. browse</itunes:subtitle>
				<itunes:summary><![CDATA[Gerry McGovern&apos;s blog posting this week cites an interesting study conducted by the Open University in the UK titled  Make sure your basic navigation works, and works well, but don&apos;t get wrapped around the axel making sure every little possibility is covered via navigation.
You can read the entire study:<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=450774675&utmhn=ucanr.org&utmdt=search%2Dis%2Dnormal%2Dupa2008&utmp=http%3A%2F%2Fanrcs%2Eucdavis%2Eedu" style="display:none; width:1px; height:1px; border:none;"><br clear="all">]]></itunes:summary>
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				<guid>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=1050&amp;utm_source=Podcast&amp;utm_medium=RSS&amp;utm_campaign=Podcast</guid>
				<pubDate>Fri, 27 Feb 2009 15:39:38 PST</pubDate> 
				<itunes:explicit>Clean</itunes:explicit>
			</item>
			
			<item>
				<title> SEO starter guide</title>
				<itunes:author> Cynthia Kintigh</itunes:author>
				<itunes:subtitle> A Generous Serving of Carewords with a Side of SEO</itunes:subtitle>
				<itunes:summary><![CDATA[Gerry McGovern&apos;s newsletter this week is an excellent discussion of how the Web is different from print. This last point was key.
If you think this kind of workshop would be of benefit to your group - contact me and we can discuss holding a workshop for you.
One of the workshop participants, David Alosi from the Napa County Master Gardeners, passed along an excellent primer on Search Engine Optimization - written my none other than some folks at Google!<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=417608440&utmhn=ucanr.org&utmdt=SEO%20starter%20guide&utmp=http%3A%2F%2Fanrcs%2Eucdavis%2Eedu" style="display:none; width:1px; height:1px; border:none;"><br clear="all">]]></itunes:summary>
				<enclosure url="http://anrcs.ucdavis.edublogfiles/1137.pdf?utm_source=Podcast&amp;utm_medium=RSS&amp;utm_campaign=Podcast" length="563477" type="application/pdf" />
				<guid>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=873&amp;utm_source=Podcast&amp;utm_medium=RSS&amp;utm_campaign=Podcast</guid>
				<pubDate>Fri, 12 Dec 2008 12:14:50 PST</pubDate> 
				<itunes:explicit>Clean</itunes:explicit>
			</item>
			
			<item>
				<title> Carewords summary final</title>
				<itunes:author> Cynthia Kintigh</itunes:author>
				<itunes:subtitle> Customer Carewords Results</itunes:subtitle>
				<itunes:summary><![CDATA[After a slight delay, the Customer Carewords research results are ready for their big reveal! The results will be distributed to the Regional and County Directors next week, but as faithful blog readers - you get a sneak peak!
If you&apos;re not familiar with the project, Customer Carewords are words our clients care about; words that our clients are looking for when they come to our Web sites, or use in searches. If we want to create customer-focused content that resonates with our key...<img id="trackingimg" src="http://www.google-analytics.com/__utm.gif?utmwv=4.6.5&utmcs=UTF-8&utmac=UA-8482447-1&utmccn=RSS%2BFeed&utmcsr=RSS&utmn=217206120&utmhn=ucanr.org&utmdt=Carewords%20summary%20final&utmp=http%3A%2F%2Fanrcs%2Eucdavis%2Eedu" style="display:none; width:1px; height:1px; border:none;"><br clear="all">]]></itunes:summary>
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				<guid>http://ucanr.org/blogs/blogcore/postdetail.cfm?postnum=436&amp;utm_source=Podcast&amp;utm_medium=RSS&amp;utm_campaign=Podcast</guid>
				<pubDate>Thu, 29 May 2008 15:31:24 PST</pubDate> 
				<itunes:explicit>Clean</itunes:explicit>
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