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peer-reviewed research article

Sampling and farm stories prompt consumers to buy specialty cheeses

authors

Barbara A. Reed, UC Cooperative Extension
Christine M. Bruhn, UC Davis

publication information

California Agriculture 57(3):76-80. DOI: 10.3733/ca.v057n03p76. July-September 2003.

author affiliations

B.A. Reed is County Director and Dairy Farm Advisor, UC Cooperative Extension, Glenn County; C.M. Bruhn is Director, Center for Consumer Research, UC Davis.