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Peer-reviewed Research and Review Article

Sampling and farm stories prompt consumers to buy specialty cheeses

authors

Barbara A. Reed, UC Cooperative Extension
Christine M. Bruhn, UC Davis

publication information

California Agriculture 57(3):76-80. DOI: 10.3733/ca.v057n03p76. July-September 2003.

author affiliations

B.A. Reed is County Director and Dairy Farm Advisor, UC Cooperative Extension, Glenn County; C.M. Bruhn is Director, Center for Consumer Research, UC Davis.